General Mills has partnered with Feeding America (the network of local food banks throughout the USA) in a mission called Outnumber Hunger. It works like this: for every code you enter off the back of a participating cereal box, General Mills will donate $0.65 to your local food bank (or the food bank in any zip code you want, really).
You get to eat your favorite General Mills cereal, and you get to help people in your community not starve. Everybody wins.
Join us to Outnumber Hunger!
If you like, you can repost this to your own journal to help spread the word about this program.